November 16, 2012 // Category: Fitness Community

Technology has made it easier than ever to connect people all over the world. Whether you are giving a presentation to your Paris-based management team from your Sao Paulo office, or instant messaging with a sibling in Sydney from your laptop in London, it’s pretty clear that our daily lives are no longer constrained by location or time. So why should fitness centers operate on the old 9-5 schedule?

The 24-hour fitness center trend began in the U.S., where it has remained a popular way to cater to the niche market of nocturnal exercisers, but over the past few years, many international facilities have adopted the 24-hour schedule to capitalize on the opportunity to increase member retention and aquisition. For example, popular 24-hour franchise chain Anytime Fitness has experienced tremendous growth over the past several years. Their focus on smaller facilities, high-quality equipment and of course, 24-hour convenience, has allowed them to expand outside of the U.S. with stunning locations in Australia, England and now India, Spain, New Zealand, Qatar and the Netherlands – you can be sure there are many more planned.

Andy Dunn

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