April 15, 2012 // Category: Fun Side of Fitness
The stars at a Life Fitness photo shoot tend to be the equipment. Gleaming strength machines in custom colors buffed to a high shine and technically dazzling cardio equipment housed in custom-built sets.
The photographer is laser-focused on lighting every angle perfectly. Every so often, he will ask a genetically gifted individual to step into the scene - the model.
We work with two types of models: fashion models and fitness models.
April 09, 2012 // Category: Innovation
What is biomechanics and why does it matter for your workout?
Biomechanics is the study of human movement. Biomechanists view the human body as a collection of levers, made of bones which are moved by your muscles. By improving the mechanics of a person’s motion, performance can become more efficient, thus improving speed or accuracy.
These principles have been used to lessen wear and tear on joints in major league pitchers, increase the strength and speed of Olympic athletes, as well as improve the ambulation of cerebral palsy patients.