April 19, 2013 // Category: Fitness Community
When Darian Vidaure, an ambitious college student, contacted us about obtaining a full report of the global Fitness and Technology Survey for reference in a school project, we were happy to share our findings with him. In exchange, we asked if he would be willing to share his observations with us as well. His study points to the same trends we’ve been finding: technology has changed, and will continue to change, the way we workout and connect at the gym.
October 22, 2012 // Category: Innovation
George Monical is the CEO of MiGym with 15 years experience in mobile products and an MBA from the Kellogg Graduate School of Management. George is passionate about building awesome teams focused on creating a great user experience.
There are more than 6 billion mobile subscriptions worldwide. Of mobile users in the U.S., 50 percent of those have smartphones. I’m sure you’ve seen an increase of these devices in your facility, but have you considered a mobile app for your gym? Your members are constantly connected and an app can be a great way for you to provide added value and convenience for members.
Is a mobile app right for your facility?
A mobile app customized for your fitness facility can provide members with convenient ways to check in to the facility, track their workouts, learn about promotions and more. The 2012 Fitness and Technology Survey found that 72 percent of exercisers are using technology to support their workouts, in and out of the gym. In addition, 57 percent are bringing a smartphone and/or tablet to the gym. They are already searching for great content and support, and an app specific to your gym can increase retention and revenue in a variety of ways. When we create an app for one of our partners, that research proves true. We find that 50 percent or more of members download an app when it’s advertised with our media kit and on the club’s website.
October 12, 2012 // Category: Innovation
At Life Fitness, we’re always looking to improve our products to fit what exercisers want and expect out of their workout experience. With the launch of our latest Discover tablet consoles, Android users will no longer be left out. Elevation Series Discover SE and Discover SI Treadmills, Cross-Trainers, and Lifecycle Exercise Bikes will now have a mini-USB connector for Android and Blackberry compatibility. We were the first to bring Apple connectivity to the market and we will now offer those great features to Android users.