March 10, 2014 // Category: Events
Packed planes, booked hotels and slammed seminars – it's that time of year again! This week, the Life Fitness family will convene in San Diego for IHRSA 2014, one of the largest fitness trade shows in the world. While I can’t spoil all the surprises, and trust me there are some big things in store, we're thrilled to unveil a year’s worth of forward-thinking invention and innovation.
March 06, 2014 // Category: Hammer Strength
Few brands define exercise innovation, elite performance and rugged durability like Hammer Strength. The truth is, our equipment is cutting-edge and anvil-strong because it was born that way, and this year we’re proud to announce that Hammer Strength has turned 25-years-old. As our anniversary party approaches in San Diego at IHRSA 2014, I think it's finally time to look back at the incredible, fruitful journey that got us here today.