January 04, 2013 // Category: Fitness Community
The New Year’s resolution has been one of the most important drivers behind how our industry has marketed and sold itself since Vic Tanny opened his first gym in the 1940’s. During the first two months of the year many clubs will drive 20% to 25% of their annual sales, and in most instances by appealing to our resolutions and offering discounts that make it a deal no one can resist. Today, people expect to receive enticing deals from club operators proclaiming great prices and a guarantee that the club will help them achieve their resolutions. Unfortunately, the majority of American’s who join a club in January or February are gone by April, and in nearly every case it’s tied to their inability to reach their goals.
Rather than focusing on marketing and sales strategies that appeal to the prospects emotional impulses, why not make our own New Year’s resolution and focus on offering a value proposition that encourages and supports prospects in achieving their resolutions? As a club, try one of these strategies to change the lives of prospects and members, and keep them coming back.
January 02, 2013 // Category: Fitness Advisor
How many times have you started a new workout routine in January and fell off the wagon by the end of February? It happens to a lot of people when goals are unrealistic or plans aren’t well thought out. Get focused this year and use these tips to create a workout plan to stick to.
Create a weekly schedule. Long term goals are great, but it’s also important to break it down into weekly expectations. Write down a weekly workout plan and schedule it into your calendar like any other meeting. When planning workouts, remember that the Center for Disease Control recommends 150 minutes of cardio exercise per week. Split that into five, 30-minute sessions or maybe 15 minutes Monday-Thursday and an hour on Saturdays and Sundays. Make it work for you. Add in two strength sessions per week and you’ll be meeting the exercise requirements for a healthy body.
December 26, 2012 // Category: Fitness Advisor
As 2012 comes to an end, many people are looking to 2013 and setting those common New Year’s Resolutions. Before doing that, take some time and celebrate the successes of 2012. Acknowledge triumphs and get ready for the New Year with these tips.
Do a year in review to celebrate wins. Did you start strength training this year? Take up a group fitness class? Maybe you started interval training or tracking your workouts. Brainstorm and list the fitness goals you met this year. Thinking of what you got right boosts confidence, reminds you to keep those healthy habits going and sets up your momentum for next year. Be sure and appreciate all of your wins and skip beating yourself up for what didn’t happen this year. Use what you didn’t accomplish to plan for next year.