July 03, 2013 // Category: Innovation
The newest technology trend in the fitness industry is all about what you wear. The most advanced technologies aren’t necessarily tied to your smartphone. Now, a watch, bracelet or pair of glasses can be the smartest device you own. Wearable technology is quickly emerging, especially in the fitness industry.
Major corporations, including Apple, Nike, Google, Microsoft, Acer and Samsung, as well as start ups and smaller manufacturers, are all in on developing technology you can wear to better track your regular workouts and activity levels. Google Glass and Apple’s iWatch have captured the world’s attention, and researchers estimate consumers will spend $1.5 billion in 2014 on wearable technology, cementing its place in the technology and fitness industries.