March 24, 2014 // Category: Fitness Community
The most poignant highlight of IHRSA 2014 was undoubtedly Augie Nieto’s BASH on March 14. The Life Fitness co-founder and creator of Augie’s Quest – an ALS research initiative – has raised almost $40 million toward finding a cure, and during BASH, the results were even more impressive. Smash Mouth kept the place rocking, Jann Carl of “Entertainment Tonight” emceed, and a total of $1.7 million was raised in a single night. That’s still not the moment everyone is talking about, however.
August 30, 2013 // Category: Fitness Community
The Muscular Dystrophy Association’s nationally broadcast telethon, MDA’s Show of Strength Telethon, one of America’s longest-standing fundraising and entertainment events, airs Sunday, September 1st on the ABC Television Network at 9/8c. The program raises funds and awareness to support the MDA’s mission to help children and adults affected by progressive and often fatal muscle diseases.
March 13, 2013 // Category: Events
It’s that time of year again. Plane tickets have been purchased, there are no hotel rooms left within five miles of Mandalay Bay and you’re feverishly scheduling every moment of March 19-22 to get in as many seminars, product demos and drinks with old friends as possible.
It’s IHRSA 2013.
Here at Life Fitness, the tradeshow team has spent the last year preparing every detail of the Life Fitness booth, striving to top new unprecedented expectations of Life Fitness as a result of last year’s “best Life Fitness IHRSA of all time” in 2012.