March 27, 2014 // Category: Innovation
For technology lovers, 2014’s trendsetters look to transcend our expectations with innovation – and then duke it out amidst some seriously staunch competition. I took a look at this year’s technological horizon, and am back to tell you exactly what’s in store.
March 24, 2014 // Category: Fitness Community
The most poignant highlight of IHRSA 2014 was undoubtedly Augie Nieto’s BASH on March 14. The Life Fitness co-founder and creator of Augie’s Quest – an ALS research initiative – has raised almost $40 million toward finding a cure, and during BASH, the results were even more impressive. Smash Mouth kept the place rocking, Jann Carl of “Entertainment Tonight” emceed, and a total of $1.7 million was raised in a single night. That’s still not the moment everyone is talking about, however.
March 19, 2014 // Category: Events
It was a record-setting year for Life Fitness at IHRSA 2014. We unveiled six new product lines, witnessed an unprecedented crowd response, and threw a Hammer Strength 25th anniversary party that did our rugged brand proud. I’m thrilled to say that after the first public glimpses of SYNRGY BlueSky, Insignia Series and Hammer Strength Select, the enthusiasm and engagement was contagious. It validated our team’s tireless work to push the boundaries of fitness innovation, and our enduring goal to design, connect and evolve.