April 11, 2014 // Category: Events
Imagine lacing up to run the iconic Virgin Money London Marathon, seeing the crowd scream as you pass over the Tower Bridge, and feeling the energy of the day without ever leaving your home or gym.
Life Fitness, Paofit and the Virgin Money London Marathon today announced the first ever digital marathon, allowing anyone in the world to experience running the famous race with the same course, spectators and thrills from your treadmill.
March 19, 2014 // Category: Events
It was a record-setting year for Life Fitness at IHRSA 2014. We unveiled six new product lines, witnessed an unprecedented crowd response, and threw a Hammer Strength 25th anniversary party that did our rugged brand proud. I’m thrilled to say that after the first public glimpses of SYNRGY BlueSky, Insignia Series and Hammer Strength Select, the enthusiasm and engagement was contagious. It validated our team’s tireless work to push the boundaries of fitness innovation, and our enduring goal to design, connect and evolve.
March 14, 2014 // Category: Events
Day one at IHRSA 2014 was a resounding success. Life Fitness debuted a personal-record of new product lines, including the trendsetting SYNRGY BlueSky, the new outdoor training unit designed specifically for the outdoors.