June 20, 2013 // Category: Fitness Community

Part 2 of a 3 part series that will provide tips and how to’s on opening a new gym.


How-to-Open-Your-Own-Gym-Part-2-2.jpgIn the first part of this series we discussed the different types of facilities one could open, the differences between a franchise and an independent club and funding options. In this next installment we’ll delve into the world of finding a property, floor planning and equipment purchasing.

Location, Location, Location! 

Deciding where to open your fitness facility may be one of the most, if not the most, important factors for determining your success or failure. According to IHRSA's Guide to the Health Club Industry for Lenders & Investors, “the trading area for clubs in competitive markets extends no more than 10-12 minutes travel time from the club, which translates into no more than five miles from the club site.”  Furthermore, theIHRSA Trend Report cites lack of convenience and close proximity as being one of the top reasons former gym members quit a gym.

Jonathan Abrams
 

April 15, 2012 // Category: Fun Side of Fitness

The stars at a Life Fitness photo shoot tend to be the equipment. Gleaming strength machines in custom colors buffed to a high shine and technically dazzling cardio equipment housed in custom-built sets.

The photographer is laser-focused on lighting every angle perfectly. Every so often, he will ask a genetically gifted individual to step into the scene - the model.

We work with two types of models: fashion models and fitness models. 

Michelle Crowe
 

April 09, 2012 // Category: Innovation

What is biomechanics and why does it matter for your workout?

Biomechanics is the study of human movement. Biomechanists view the human body as a collection of levers, made of bones which are moved by your muscles. By improving the mechanics of a person’s motion, performance can become more efficient, thus improving speed or accuracy.

These principles have been used to lessen wear and tear on joints in major league pitchers, increase the strength and speed of Olympic athletes, as well as improve the ambulation of cerebral palsy patients. 

Scott D
 

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