March 27, 2014 // Category: Innovation
For technology lovers, 2014’s trendsetters look to transcend our expectations with innovation – and then duke it out amidst some seriously staunch competition. I took a look at this year’s technological horizon, and am back to tell you exactly what’s in store.
March 25, 2014 // Category: Fitness Advisor
A lot of people walk into the gym with certain body parts on their minds – they want to target the triceps, focus on the inner thighs or work their biceps to exhaustion. Isolating muscles definitely has its purpose and place, but in today’s world, it’s all about functional fitness! Haven’t heard of the latest gym buzzword? Let us explain.
March 19, 2014 // Category: Events
It was a record-setting year for Life Fitness at IHRSA 2014. We unveiled six new product lines, witnessed an unprecedented crowd response, and threw a Hammer Strength 25th anniversary party that did our rugged brand proud. I’m thrilled to say that after the first public glimpses of SYNRGY BlueSky, Insignia Series and Hammer Strength Select, the enthusiasm and engagement was contagious. It validated our team’s tireless work to push the boundaries of fitness innovation, and our enduring goal to design, connect and evolve.