April 24, 2013 // Category: Events
Now that we've had a week to recover from the craziness of FIBO, an international fitness industry tradeshow held in Germany, I can firmly say it's been the best yet.
This year FIBO went back to Cologne after 22 years and what a great place to be! It has international appeal, it's easy to reach, and offers a great selection of hotels and restaurants, which I'm sure all attendees appreciated. In fact, FIBO hit a record number of visitors this year in it's 28-year history - 96,700 attendees. More than 30% of trade visitors came from outside of Germany.
Life Fitness booth
March 25, 2013 // Category: Events
As fierce as ever, Augie Nieto’s team of supporters kicked off the 2013 annual BASH event for Augie’s Quest echoing his eloquent words just eight years earlier “I’m gonna beat this SOB”.
On March 21st at Mandalay Bay Resort & Casino in Las Vegas, BASH attendees snickered at Augie’s tenacity, delivered with blunt-force and cutting wit.
Life Fitness co-founder Augie Nieto was diagnosed with ALS or “Lou Gehrig’s Disease” in 2005. ALS affects the nerve cells in the brain and spinal cord, eventually leading to loss of muscle movement. The median survival time from the onset of the disease to death is little more than three years, and only four percent of those affected survive longer than 10 years. Ever the fighter, Augie stunned the room last week when he showed guests he was getting stronger. Having experienced almost complete muscle failure in his legs and wheelchair-bound today, Augie proved recovering strength by leg-pressing 100 lbs on stage that night.
March 21, 2013 // Category: Events
The Life Fitness team is having a blast showing off our newest products, speaking with customers and rubbing elbows with the industry's top influencers at the IHRSA 2013 tradeshow. For those of you who couldn't make the trip to Las Vegas, we've compiled some of the best highlights from the first day in the Life Fitness booth. If you're attending the tradeshow today, make sure to stop by booth #1248 and check out our Discover tablet consoles, new Syrngy360 configurations and LFopen app developers.