March 24, 2012 // Category: Our People
I’m back at Life Fitness. Walking into the Franklin Park, Ill. facility a few months ago after being away for almost five years brought back a flood of memories. One memory stands out that involves the first time I walked through those same doors about 16 years ago.
I was working for another fitness equipment manufacturer, leading the strategy and development of our strength training products. Like today, the fitness industry was very competitive, but then, companies either specialized in cardio or strength machines. We were leaders in the strength category and trying to gain some momentum in the cardio market. Life Fitness was the leader in cardio, based on the Lifecycle exercise bike and a high performance treadmill, but also offered a computerized strength product called Lifecircuit, and had just purchased a small strength company in California. The landscape for fitness equipment manufacturers was going to change.
March 20, 2012 // Category: Events
Jaime is a regional coordinator with the Muscular Distrophy Association, Inc.
Our Augie’s Quest staff has planned numerous fundraisers together over the past 7 years; however none are ever quite like THE BASH for Augie’s Quest – held annually at IHRSA. I woke up Friday morning to a full inbox. Most of the emails were from Augie— being the driven and motivated man that he is, he was asking for numbers.
How much did the Zumbathon raise? $500,000
How many guests are confirmed for tonight? 795
How much money have we raised going into the evening? $1,052,000
How much more do you think we can raise tonight?
March 14, 2012 // Category: Events
Augie Nieto is a Life Fitness and industry celebrity, and a personality I’ve come to admire for his passion, drive and wit. Having given life to our company, and cementing a commitment to finding a cure for ALS, his appearance with our team at IHRSA, the world’s largest fitness trade show, energizes everyone with a spirit unmatched by traditional pre-show pep talks.