November 09, 2012 // Category: Fitness Community
If you’ve managed to avoid all the ads for the flu shot this fall, I would be impressed – or you might be a hermit. We’re completely flooded with ads about the importance of the flu shot, but many people ignore the benefits, making controlling the spread of the flu virus in gyms very difficult.
Because the flu virus thrives in dense populations where people come into close contact with each other, the neighborhood gym becomes a natural breeding ground for the spread of the flu virus. Our industry is all about enhancing the overall well-being of our members, and the community at large, so it makes sense for fitness centers to take extra precautions when it comes to preparing for the flu season.
October 22, 2012 // Category: Innovation
George Monical is the CEO of MiGym with 15 years experience in mobile products and an MBA from the Kellogg Graduate School of Management. George is passionate about building awesome teams focused on creating a great user experience.
There are more than 6 billion mobile subscriptions worldwide. Of mobile users in the U.S., 50 percent of those have smartphones. I’m sure you’ve seen an increase of these devices in your facility, but have you considered a mobile app for your gym? Your members are constantly connected and an app can be a great way for you to provide added value and convenience for members.
Is a mobile app right for your facility?
A mobile app customized for your fitness facility can provide members with convenient ways to check in to the facility, track their workouts, learn about promotions and more. The 2012 Fitness and Technology Survey found that 72 percent of exercisers are using technology to support their workouts, in and out of the gym. In addition, 57 percent are bringing a smartphone and/or tablet to the gym. They are already searching for great content and support, and an app specific to your gym can increase retention and revenue in a variety of ways. When we create an app for one of our partners, that research proves true. We find that 50 percent or more of members download an app when it’s advertised with our media kit and on the club’s website.
August 13, 2012 // Category: Fitness Community
I’ve both owned and managed fitness clubs over the past twenty-something years and in my experience, I can tell you that it's easier to keep a client than find new ones. So what exactly keeps a member interested in your club?
Here are five things that members say keeps them coming back: