March 19, 2014 // Category: Events
It was a record-setting year for Life Fitness at IHRSA 2014. We unveiled six new product lines, witnessed an unprecedented crowd response, and threw a Hammer Strength 25th anniversary party that did our rugged brand proud. I’m thrilled to say that after the first public glimpses of SYNRGY BlueSky, Insignia Series and Hammer Strength Select, the enthusiasm and engagement was contagious. It validated our team’s tireless work to push the boundaries of fitness innovation, and our enduring goal to design, connect and evolve.
March 18, 2014 // Category: Fitness Advisor
The medicine ball is a master of versatility. What else can you toss, bounce, lift and throw in the pool? (Yes, they float!) In the past, medicine balls were used exclusively by athletes and strength coaches, but now, you’ll see them in almost every health club, workout class and sporting goods store.
March 14, 2014 // Category: Events
Day one at IHRSA 2014 was a resounding success. Life Fitness debuted a personal-record of new product lines, including the trendsetting SYNRGY BlueSky, the new outdoor training unit designed specifically for the outdoors.