Finished 70.3 Miles of swimming, biking, and running in 6:16
Infographic: The Mobile Friendly Gym
There are more than 20,000 fitness and health apps available for download. Is your gym ready?
READ FULL ARTICLE »April 29, 2013 // Category: Fitness Community

Fitness is booming and with the ever increasing number of corporate wellness programs and health insurance incentives, opening a gym appears to be full of opportunity. However, with all of the different options (trends, facility type, equipment, programming, etc.), taking that first step in opening up a gym can be quite daunting. This 3 part series will hopefully shed some light on where to begin and provide resources for learning more about the gym business.
What type of facility should I open? Deciding what type of facility you’d like to open is an excellent starting point. There are thousands of options ranging from the one stop shop that offers something for everyone to niche facilities. Aligning the type of facility you’re planning on opening with the area demographics is paramount. For example, if the area you’re opening in has a median resident age of 55, the population is over 60% female, and the estimated median household income is $23,000.00 you probably would not want to open up an Mixed Martial Arts facility that focuses on private grappling sessions.
April 26, 2013 // Category: Our People
During yesterday's Bring Your Child to Work Day, we asked our future leaders:
What do you think it takes to make a SUCCESSFUL company?
If you ask us, the answers were very wise and we might just have a few future Kid Presidents on our hands. One of our guests, Mr. Andrew Rivera, went above and beyond, writing an essay on the importance of great products and innovation, using the video game industry as a great example. You can click here to read the full essay.
April 24, 2013 // Category: Events
Now that we've had a week to recover from the craziness of FIBO, an international fitness industry tradeshow held in Germany, I can firmly say it's been the best yet.
This year FIBO went back to Cologne after 22 years and what a great place to be! It has international appeal, it's easy to reach, and offers a great selection of hotels and restaurants, which I'm sure all attendees appreciated. In fact, FIBO hit a record number of visitors this year in it's 28-year history - 96,700 attendees. More than 30% of trade visitors came from outside of Germany.

Life Fitness booth