March 13, 2013 // Category: Events
It’s that time of year again. Plane tickets have been purchased, there are no hotel rooms left within five miles of Mandalay Bay and you’re feverishly scheduling every moment of March 19-22 to get in as many seminars, product demos and drinks with old friends as possible.
It’s IHRSA 2013.
Here at Life Fitness, the tradeshow team has spent the last year preparing every detail of the Life Fitness booth, striving to top new unprecedented expectations of Life Fitness as a result of last year’s “best Life Fitness IHRSA of all time” in 2012.
March 08, 2013 // Category: Events
The 22nd Winter Olympic Games are set to be celebrated from February 7 - February 23 in Sochi, Russia. This will be the first Olympic event that the Russian Federation will host and Life Fitness is excited to be a part of it. Life Fitness was chosen by the Sochi Organizing Committee (SOC) to be one of two suppliers in the fitness equipment category. The President and CEO of the 2014 SOC, Dmitry Chernyshenko and the Chairlady of the Board of Directors from Life Fitness exclusive distributor BB&B, Karina Malikova, signed the contracts in early December.
March 05, 2013 // Category: Events
You might have heard that Life Fitness recently launched the industry’s first and only open platform fitness products. Opening up our API to app developers allows the best creative minds to develop applications that work directly with our equipment—ideas that we might never have dreamed up. With an open platform, Life Fitness teams can focus on honoring our legacy of building the highest quality advanced workout equipment, while developers use their expertise to create engaging, motivational and personalized applications for exercisers.
With more than 40,000 fitness and health apps on the market, shouldn’t exercisers be able to use the same apps they already love outside the gym, inside the gym?