March 10, 2014 // Category: Events

IHRSA_2014_FrontViewBlog.jpgPacked planes, booked hotels and slammed seminars – it's that time of year again! This week, the Life Fitness family will convene in San Diego for IHRSA 2014, one of the largest fitness trade shows in the world. While I can’t spoil all the surprises, and trust me there are some big things in store, we're thrilled to unveil a year’s worth of forward-thinking invention and innovation.

Tom Phillips
 

March 06, 2014 // Category: Hammer Strength

HammerStrength-25Anniversary-Logo-CMYK.jpgFew brands define exercise innovation, elite performance and rugged durability like Hammer Strength. The truth is, our equipment is cutting-edge and anvil-strong because it was born that way, and this year we’re proud to announce that Hammer Strength has turned 25-years-old. As our anniversary party approaches in San Diego at IHRSA 2014, I think it's finally time to look back at the incredible, fruitful journey that got us here today.

Jessica Campbell
 

June 20, 2013 // Category: Fitness Community

Part 2 of a 3 part series that will provide tips and how to’s on opening a new gym.


How-to-Open-Your-Own-Gym-Part-2-2.jpgIn the first part of this series we discussed the different types of facilities one could open, the differences between a franchise and an independent club and funding options. In this next installment we’ll delve into the world of finding a property, floor planning and equipment purchasing.

Location, Location, Location! 

Deciding where to open your fitness facility may be one of the most, if not the most, important factors for determining your success or failure. According to IHRSA's Guide to the Health Club Industry for Lenders & Investors, “the trading area for clubs in competitive markets extends no more than 10-12 minutes travel time from the club, which translates into no more than five miles from the club site.”  Furthermore, theIHRSA Trend Report cites lack of convenience and close proximity as being one of the top reasons former gym members quit a gym.

Jonathan Abrams
 

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