March 06, 2014 // Category: Hammer Strength

HammerStrength-25Anniversary-Logo-CMYK.jpgFew brands define exercise innovation, elite performance and rugged durability like Hammer Strength. The truth is, our equipment is cutting-edge and anvil-strong because it was born that way, and this year we’re proud to announce that Hammer Strength has turned 25-years-old. As our anniversary party approaches in San Diego at IHRSA 2014, I think it's finally time to look back at the incredible, fruitful journey that got us here today.

Jessica Campbell
 

June 20, 2013 // Category: Fitness Community

Part 2 of a 3 part series that will provide tips and how to’s on opening a new gym.


How-to-Open-Your-Own-Gym-Part-2-2.jpgIn the first part of this series we discussed the different types of facilities one could open, the differences between a franchise and an independent club and funding options. In this next installment we’ll delve into the world of finding a property, floor planning and equipment purchasing.

Location, Location, Location! 

Deciding where to open your fitness facility may be one of the most, if not the most, important factors for determining your success or failure. According to IHRSA's Guide to the Health Club Industry for Lenders & Investors, “the trading area for clubs in competitive markets extends no more than 10-12 minutes travel time from the club, which translates into no more than five miles from the club site.”  Furthermore, theIHRSA Trend Report cites lack of convenience and close proximity as being one of the top reasons former gym members quit a gym.

Jonathan Abrams
 

April 29, 2013 // Category: Fitness Community

  

Fitness is booming and with the ever increasing number of corporate wellness programs and health insurance incentives, opening a gym appears to be full of opportunity. However, with all of the different options (trends, facility type, equipment, programming, etc.), taking that first step in opening up a gym can be quite daunting. This 3 part series will hopefully shed some light on where to begin and provide resources for learning more about the gym business.

What type of facility should I open?  Deciding what type of facility you’d like to open is an excellent starting point. There are thousands of options ranging from the one stop shop that offers something for everyone to niche facilities. Aligning the type of facility you’re planning on opening with the area demographics is paramount. For example, if the area you’re opening in has a median resident age of 55, the population is over 60% female, and the estimated median household income is $23,000.00 you probably would not want to open up an Mixed Martial Arts facility that focuses on private grappling sessions.

Jonathan Abrams
 

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