March 21, 2013 // Category: Events

The Life Fitness team is having a blast showing off our newest products, speaking with customers and rubbing elbows with the industry's top influencers at the IHRSA 2013 tradeshow.  For those of you who couldn't make the trip to Las Vegas, we've compiled some of the best highlights from the first day in the Life Fitness booth. If you're attending the tradeshow today, make sure to stop by booth #1248 and check out our Discover tablet consoles, new Syrngy360 configurations and LFopen app developers.


Lauren Kraft

March 13, 2013 // Category: Events

It’s that time of year again. Plane tickets have been purchased, there are no hotel rooms left within five miles of Mandalay Bay and you’re feverishly scheduling every moment of March 19-22 to get in as many seminars, product demos and drinks with old friends as possible.

It’s IHRSA 2013.

Here at Life Fitness, the tradeshow team has spent the last year preparing every detail of the Life Fitness booth, striving to top new unprecedented expectations of Life Fitness as a result of last year’s “best Life Fitness IHRSA of all time” in 2012. 

Jessica Campbell

March 08, 2013 // Category: Events

The 22nd Winter Olympic Games are set to be celebrated from February 7- February 23 in Sochi, Russia. This will be the first Olympic event that the Russian Federation will host and Life Fitness is excited to be a part of it. Life Fitness was chosen by the Sochi Organizing Committee (SOC) to be the official supplier in the fitness equipment category. The President and CEO of the 2014 SOC, Dmitry Chernyshenko and the Chairlady of the Board of Directors from Life Fitness exclusive distributor BB&B, Karina Malikova, signed the contracts in early December. 

Viola Kunst

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