March 25, 2013 // Category: Events

As fierce as ever, Augie Nieto’s team of supporters kicked off the 2013 annual BASH event for Augie’s Quest echoing his eloquent words just eight years earlier “I’m gonna beat this SOB”.

Augie and Lynne Nieto at IHRSA 2013, Las VegasOn March 21st at Mandalay Bay Resort & Casino in Las Vegas, BASH attendees snickered at Augie’s tenacity, delivered with blunt-force and cutting wit.

Life Fitness co-founder Augie Nieto was diagnosed with ALS or “Lou Gehrig’s Disease” in 2005. ALS affects the nerve cells in the brain and spinal cord, eventually leading to loss of muscle movement. The median survival time from the onset of the disease to death is little more than three years, and only four percent of those affected survive longer than 10 years. Ever the fighter, Augie stunned the room last week when he showed guests he was getting stronger. Having experienced almost complete muscle failure in his legs and wheelchair-bound today, Augie proved recovering strength by leg-pressing 100 lbs on stage that night.  

Lauren Kamm

March 21, 2013 // Category: Events

The Life Fitness team is having a blast showing off our newest products, speaking with customers and rubbing elbows with the industry's top influencers at the IHRSA 2013 tradeshow.  For those of you who couldn't make the trip to Las Vegas, we've compiled some of the best highlights from the first day in the Life Fitness booth. If you're attending the tradeshow today, make sure to stop by booth #1248 and check out our Discover tablet consoles, new Syrngy360 configurations and LFopen app developers.


Lauren Kraft

March 13, 2013 // Category: Events

It’s that time of year again. Plane tickets have been purchased, there are no hotel rooms left within five miles of Mandalay Bay and you’re feverishly scheduling every moment of March 19-22 to get in as many seminars, product demos and drinks with old friends as possible.

It’s IHRSA 2013.

Here at Life Fitness, the tradeshow team has spent the last year preparing every detail of the Life Fitness booth, striving to top new unprecedented expectations of Life Fitness as a result of last year’s “best Life Fitness IHRSA of all time” in 2012. 

Jessica Campbell

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