September 26, 2013 // Category: Events
At a typical trade show, the usual procedure is for the manufacturer to engage in “song and dance” and the customer to “oooo” and “ahhhh.” But at Leisure Industry Week (LIW), the leading U.K. fitness industry trade show, Life Fitness customer St. Peter’s Leisure Centre in Burnley stole the show – featuring its elite staff of personal trainers who wanted to demonstrate their success in adopting the Synrgy360 training program.
June 26, 2013 // Category: Events
April 24, 2013 // Category: Events
Now that we've had a week to recover from the craziness of FIBO, an international fitness industry tradeshow held in Germany, I can firmly say it's been the best yet.
This year FIBO went back to Cologne after 22 years and what a great place to be! It has international appeal, it's easy to reach, and offers a great selection of hotels and restaurants, which I'm sure all attendees appreciated. In fact, FIBO hit a record number of visitors this year in it's 28-year history - 96,700 attendees. More than 30% of trade visitors came from outside of Germany.
Life Fitness booth