Life Fitness Co-Founder Augie Nieto Makes Celebrity IHRSA Appearance
March 14, 2012 // Category: Events
Augie Nieto is a Life Fitness and industry celebrity, and a personality I’ve come to admire for his passion, drive and wit. Having given life to our company, and cementing a commitment to finding a cure for ALS, his appearance with our team at IHRSA, the world’s largest fitness trade show, energizes everyone with a spirit unmatched by traditional pre-show pep talks.
ALS, or "Lou Gehrig's Disease," affects the nerve cells in the brain and spinal cord, eventually leading to loss of muscle movement. Tears filled the room as Augie’s friends and employees recounted stories of working at our company in its earliest days. Determination was the night’s theme, with demands from the top to continue the Life Fitness legacy of greatness.
Having made fitness his life, Augie embraces his muscle degenerating disease with humor and compassion. Tonight, rivaling Letterman himself, Augie gave us his “Top Ten Reasons Why It’s Good to Have ALS,” sure to make you blush—you may even see the list on this blog one day.
Jokes aside—this man is one of the most capable people I’ve had the pleasure to meet and work with, and the Life Fitness team couldn’t be more proud to have Augie with us.