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#1 brands Life Fitness and Titleist have partnered to help your country club increase member retention, boost revenue, and attract new members — while improving the skill set and longevity of golfers both on and off the course.
Scottish great Tommy Armour described golf as a "set of bodily contortions used to produce a graceful result." As a lifelong sport, more and more golfers are realizing that when those body contortions are repeated over years (and likely decades), a high degree of fitness is needed to sustain both the health of the player and the grace of the game. The answer: modernized, revenue-building fitness centers built to each club's budget and specifications.
A country club is the ideal facility by which to grow a golf fitness program — after serving the multifaceted needs of athletes, families, and fine diners over the years, evolving once again is fiscally lucrative and enticing for prospective members. Now, as country clubs modernize and evolve to meet the needs of a health-seeking generation, Life Fitness provides you with a revenue-building plan to develop, design and implement a highly-attractive golf fitness program, and gain the help of Titleist Performance Institute (TPI) in the process.
Life Fitness understands that your reputation, facilities and adaptability are important in not only attracting new members, but retaining existing ones. By working together, we can help make your country club a place where golfers embrace modern developments within a classic aesthetic, and as Tommy Armour opined, continue to achieve that "graceful result."
Life Fitness' exclusive partnership with Titleist Performance Institute creates a high-quality opportunity for country clubs, members, and overall revenue streams. Expert trainers from TPI perform assessments, create programming, and offer hands-on corrective assistance on a year-round basis, improving the skills of the golfer and the quality of the club.
A TPI Certified trainer in the club increases revenue streams from personal training, attracts new memberships, and gives current members reasons to spend time at the club all year. Overall, the presence of a TPI Certified trainer broadens the overall appeal for new members and helps the retention of existing members.
First and foremost, TPI Certified trainers understand the golf swing, and their expert tutelage improves performance on the course while increasing the durability of the golfer. Members will experience improved flexibility, stability, and strength that result in lower golf scores, and will no longer require the expense of a separate health club to attain it. With TPI, members improve both their health and their game, and stay at the club longer.
White Columns Country Club, based in Milton, Georgia, was selected for a return on investment (ROI) case study because Life Fitness felt it represented a "typical" country club that would be found in nearly any state in the U.S. The result: after we added fitness to the facility, created a year-round golf fitness program, and ensured that the facility was properly staffed, White Columns was able to pay off the initial investment within the first year, accrue six figures of revenue, and equip themselves with a steady stream of income going forward.
We also offer more equipment that powers entertainment with the energy the exerciser creates than any other fitness equipment manufacturer.