DIFFERENTIATE







SEPARATE YOUR FACILITY FROM THE COMPETITION

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Standing out is the best way to retain exercisers and attract new ones. Facilities that offer exercisers the same state-of-the-art technology that they use in their everyday lives have a distinct advantage over those that don’t.

 

1/3 OF EXERCISERS SAY THEY WOULD SWITCH TO A FACILITY WITH BETTER TECHNOLOGY IF PRICE AND LOCATION WERE SIMILAR*

 

 

DIFFERENTIATE WITH
LFCONNECT TECHNOLOGY SOLUTIONS

 

CUSTOMIZE                    COMMUNICATE / INFORM
 





CUSTOMIZE





EVOLVE YOUR BRAND

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Customize Elevation Series Discover console attract screens with brand messaging, facility news and information, and specific entertainment options using LFconnect.com.

Create custom workouts for exercisers and raise the level of communication with them. Connection to exercisers is a differentiator.

Developing the brand of your facility is a great way to stand out. Putting your club logo on the Discover console home screen is subtle branding that can help develop member loyalty.

Using the LFopen platform, create an app and website specific to your facility and your exercisers, offering tracking, rewards and other incentives.

 





COMMUNICATE/INFORM





CREATE A SENSE OF COMMUNITY THROUGH COMMUNICATION

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Use the customizable home screen of Discover consoles to let exercisers know about facility events, news, and programs that drive secondary revenue.

Each facility can choose the website options shown on Discover consoles, which can be used to promote facility-specific content.

HOW IT ALL WORKS 

 

Your 7:30 p.m. group cycling class at the end of the week has a few openings. Broadcast the news to exercisers using bikes through the Discover console. Adding just one paying cyclist to the class is a revenue increase.

 

 

Your non-staffed facility adds Life Fitness strength equipment outfitted with LFcodes decals, allowing exercisers to scan the QR codes and receive quick video instruction on the proper use of the equipment. Despite not having trainers on staff, your facility shows concern for exercisers using equipment properly.