Starting a New Facility or Refreshing Your Existing Facility

Starting a new fitness facility or refreshing an existing facility is a huge undertaking. Congratulations on moving forward with your goal. Our 40 years in fitness parallel the growth of the industry so we, more than any other company, bring a holistic approach to understanding your business needs.


We pride ourselves on providing much more than just great equipment. We’re there for you with advice, help with layout and design, business planning and more.

  • Equipment Selection

    Our two industry-leading brands, Life Fitness and Hammer Strength empower you to create a fitness floor tailored to your exercisers. We offer variety in our two cardio lines and 12 different strength lines, because we know that having choices helps you choose the right equipment to best suit your needs. A variety that also helps exercisers avoid boredom, plow through plateaus and achieve their goals—which they will attribute to your facility. Because the best exercise plan is one with room to grow, the best facilities enable that growth and thoughtful owners are rewarded for their foresight with very loyal members.

    Including:

    • Experienced sales consultants
    • Life Fitness and Hammer Strength brands
    • Life Fitness Journey
  • Facility Layout Services

    Creating an inviting facility floor plan that maximizes your space is the first step in creating a successful fitness facility. Whether you are adding new equipment, expanding an existing facility or building a new one, Life Fitness has unsurpassed facility layout services and expertise to set your facility apart.

    Including:

    • 2D and 3D layout services
    • Visio and CAD resources on media website
    • Online facility planner
  • Equipment Financing

    Life Fitness finances more fitness equipment than anyone in the world, including banks and leasing companies. We help our customers grow by investing in their future. Several of our customers have started out with us as single-club operators and after we took a chance on them, expanded to become multiple-club owners. Life Fitness understands club operations, and this allows us to not only assist with financing, but to help you avoid common—and costly—mistakes.

    Including:

    • Equipment financing team
    • Leasing and financing options
  • Pre-Sales Office Support

    Channeling the energy of a bustling exercise facility in a sales office is fairly daunting. We offer promotional videos to create visual excitement that also educates on the features of Life Fitness equipment. This way, exercisers immediately connect the idea of your facility helping them reach their fitness goals.

    Including:

    • Product/promotional posters
    • Life Fitness and Hammer Strength promotional DVD
    • 2D and 3D layout posters
  • Staff Education Tools

    The Life Fitness Academy has devised a multi-step learning solution with options that benefit every fitness professional. It all begins with e-learning where staff and trainers can conveniently gain and test their knowledge. Fun, dynamic live and on-demand webinars comprise the next level of available training.

    Including:

    • On-Site training
    • E-learning
    • Webinars
    • Grand opening on-site trainer support
    • Product education videos
  • Member Education Tools

    For those facilities that have limited staff, having great instructional materials to help train your members on features and proper usage of your Life Fitness and Hammer Strength equipment can be a big help. The Life Fitness website Fitness Advisor section is a great place to direct your exercisers for fitness articles instructional videos and other tips on how to get the most from their workout. Our Life Fitness Academy trainers can further personalize equipment training for your exercisers by providing in-person instruction for your members, in your own facility.

    Including:

    • Educational video content
    • Grand opening on-site trainer support
  • Membership Sales Tools

    We understand selling memberships or promoting your facility to prospective exercisers is critical to your success. That's why Life Fitness wants to help you maximize your equipment investment, by giving you the tools to promote your equipment and it benefits, and give you unique ways to distinguish your facility. Things like the Life Fitness Journey Concept and unique workout tools like Life Fitness LFconnect website. And staff education tools, so your trainers and staff can highlight all the features that help sell the equipment's benefits - and ultimately those of your club - to prospective members.

    Including:

    • Life Fitness quick product reference guide
    • Life Fitness Virtual Trainer website
    • Life Fitness Journey
    • Product education videos
  • In-Facility Promotional Materials

    Keeping your facility looking and feeling fresh and exciting can be as easy as adding some new visual elements. We believe that these can be both eye-catching and educational. Many of our posters call out relevant information that makes exercisers feel comfortable.

    Including:

    • "Coming soon" posters
    • 2D and 3D layout posters
    • POS promotional items
  • Marketing Support - Print and Online

    Our marketing teams support 120 countries around the globe from headquarters and regional offices. We work hard to understand your specific needs from a point of view that will resonate with the exercisers you're trying to attract. We offer custom and ready-made solutions and collaborate with our customers to create the ultimate fitness experience. In addition to our capabilities in creating printed marketing materials, we recognize that the world is changing and moving to an evermore interactive existence. We can help you with website content and online resources to reach your exercisers before they ever walk through the door.

    Including:

    • Business solutions website
    • Media assets website
    • Video content
  • Public Relations

    You’re out there in your area, supporting area residents and their desire to live healthier lives. Public relations, both through the media and community, is a great way to spread the word about your accomplishments and attract new members.

    Including:

    • Public relations guide