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Ivan Gonzalo Martinez has been in the health and fitness industry for over 15 years and is currently the president of the Personal Training Professional Association and coordinator of the well-known Master in Personal Training in Madrid. Martinez divides his time between multiple pursuits: working as a professor and speaker at various international events; his research in the Laboratory of Physiology of Effort; consultancy work for sport companies; and training high-performance athletes. Ivan holds a Master of Research in Physical Activity, as well as a degree in sports nutrition and functional training. He also has several certifications as a personal trainer and strength specialist. One of the Ivan's most innovative creations is the Elements ™ training methodology, a program to maximize the efficiency and effectiveness for coaches to achieve their clients' goals. Martinez has contributed to numerous books and writes regularly for fitness magazines.