Life Fitness Adds to Its Popular Line of Strength Equipment with Two New Optima Series Machines

Expanding the popular space-conscious strength line, Life Fitness introduces the newest products to the lineup

SCHILLER PARK, Ill., Aug. 25, 2011 – Keeping the space-conscious facility in mind, Life Fitness is adding to its popular line of reduced-footprint strength equipment with the introduction of the Optima Series Biceps/Triceps and Optima Series Dual Adjustable Pulley.


The efficient design of the Optima Series strength-training line offers single and dual-exercise machines, as well as benches and racks. Ideal for smaller, budget-conscious facilities, the Optima Series boasts high-functioning, space-saving style with dependable durability. Easy-to-use adjustments and pictorial placards with color coordinated adjustments enable exercisers to intuitively use the machines, allowing them to meet their goals through self-guided workouts.


“There is a market need for equipment that maximizes a facility layout with a limited footprint, but retains all the product functionality and durability of our premier strength equipment,” said Dan Wille, vice president of product and marketing for Life Fitness. “These multi-use machines were designed to take up less space on the floor without compromising performance.”

 The Optima Series Biceps/Triceps machine targets both muscle groups in a dual product that offers two exercises in a single station and boasts the biomechanics and reliability the Company is known for.


And, one of the most popular Life Fitness strength products, the Dual Adjustable Pulley, is available for the Optima Series with optional touch-screen console. This product allows for multi-dimensional strength training. It employs user-defined paths of motion that create an endless variety of exercises that build balance, stability, and power.


These new line extensions join the complete Optima Series line of 21 space-saving single-exercise, dual-exercise and multi-exercise machines, benches and racks. The equipment is available in a platinum frame with a clear coat, high gloss paint finish that adds an extra layer of durability and protects products from scratches and corrosion. All of the machines feature contoured pads and are offered in six different upholstery color options.  


          For more information on the Life Fitness Optima Series please visit or call 800-634-8637.



About Life Fitness

Life Fitness is the global leader in providing fitness equipment. The company manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside Chicago, in Schiller Park, Ill., Life Fitness is a division of Brunswick Corporation (NYSE: BC).



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Life Fitness and Lifecycle are registered trademarks of Brunswick Corporation


Life Fitness, 5100 River Road, Schiller Park, IL 60176. Phone: 847.288.3300,