Life Fitness Introduces New Activate Series Adding to It's Range of Industry Leading Cardio Products

SCHILLER PARK, Ill., Jan. 11, 2012 – Life Fitness, the world’s fitness leader, introduces Activate Series, a new streamlined collection of cardio equipment featuring a variety of efficient and effective workouts for any user, available now.

The Activate Series, which includes a treadmill, elliptical cross-trainer, recumbent and upright bike, has been tested thousands of hours, ensuring the superior reliability and durability for which Life Fitness is known.

“For facilities that want a sleek aesthetic to transform a workout space, the Activate series brings quality, easy-to-use equipment from the trusted Life Fitness brand name,” said Dan Wille, vice president, marketing, product development, engineering and business development.

Building on the Life Fitness heritage as the number one brand for health clubs and top fitness facilities worldwide, the Activate Series was designed with support from the industry’s most advanced biomechanics team which studies body movement and how it interacts with a machine to deliver the best equipment with the best workout.

An easy-to-use console is consistent across all equipment in the line and is available in 13 languages. And, with Lifepulse™ digital heart-rate monitoring, a user can track a workout’s intensity.

          For more information on the Life Fitness Activate Series please visit or call 800-634-8637.


About Life Fitness

Life Fitness is the global leader in providing fitness equipment. The company manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside Chicago, in Schiller Park, Ill., Life Fitness is a division of Brunswick Corporation (NYSE: BC).



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Life Fitness is a registered trademark of Brunswick Corporation


Life Fitness, 5100 River Road, Schiller Park, IL 60176. Phone: 847.288.3300,