Life Fitness Redefines The Standard With New Integrity Series Cardio Line

SCHILLER PARK, Ill., Jan. 11, 2011 –Tapping into its 33 years of heritage, Life Fitness used its vast experience to create the new Integrity Series. Perfect for those new and old to fitness, the cardio line offers an easy-to-use console, with enhanced entertainment options. Available now around the world, Life Fitness unveiled the Integrity Series Line – a newly designed Treadmill, Elliptical Cross-Trainer, Summit Trainer, Stairclimber, Upright and Recumbent Lifecycle Bikes at the 2010 Club Industry Trade Show.

The Integrity Series is equipped for everyday and beyond. Each product in the line features a simplified, intuitive amber LED console that features a 30-pin connector compatible with most iPod models, making it possible for users to plug in and charge iPod devices while they work out.  Keeping function and comfort in mind, the console houses integrated controls so that exercisers can skip songs, adjust the volume and change channels right on the console. Exercisers can also view iPod device delivered video content through an optional 17” HD-ready, Attachable TV. The console also presents seven language options and a variety of up to 29 workout programs.   

“Life Fitness set the standard for cardio equipment when it comes to functionality with reliability,” said Bob Quast, vice president of brand management for Life Fitness. “The Integrity Series combines that unmatched dependability with the latest aesthetic and entertainment upgrades. The equipment our customers have trusted for years is now even better.”

Utilizing the heritage of its renowned FlexDeck Shock Absorption technology, and industry-leading design, the Integrity Series was built for heavy-use with style.

Boasting a clean silver and gray color palette, the Integrity products mirror Life Fitness’ attractive Elevation Series cardio line and compliment existing equipment in any facility. 

 Built to last, and designed to interact with the body correctly, each product in the Integrity Series was put through extensive testing in the company’s in-house biomechanics and reliability labs. Through it’s state-of-the-art testing labs, the company is able to put its products through the most rigorous conditions, replicating seven years of use in just seven months to ensure the equipment can stand against everyday use in any field.  

For more information on the Life Fitness Integrity Series please visit www.lifefitness.com or call 800-634-8637.

About Life Fitness

Life Fitness is the global leader in providing fitness equipment. The company manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside Chicago, in Schiller Park, Ill., Life Fitness is a division of Brunswick Corporation (NYSE: BC).

Life Fitness is a registered trademark of Brunswick Corporation

 Life Fitness, 5100 River Road, Schiller Park, IL 60176. Phone: 847.288.3300, www.lifefitness.com

 iPod, iPod classic, iPod nano, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries.