Life Fitness Teams with Power Systems to Offer Branded Fitness Accessories

SCHILLER PARK, Ill., August 29, 2012 – Life Fitness, global leader in commercial fitness equipment manufacturing, announces a collaboration with Power Systems, manufacturer of the largest line of sport and fitness accessories, to bring customers a complete offering of fitness equipment and complementing accessories.  

Through the relationship with Power Systems, Life Fitness will develop and sell Life Fitness- and Hammer Strength-branded fitness accessories – including kettlebells, medicine balls and stability balls - to support personal and group training.

“Our relationship with Power Systems comes at a pivotal time for Life Fitness. We are committed to delivering small group training solutions through new products like Synrgy360, an all-in-one personal training system which comes with a wide range of accessories to support simultaneous workouts for up to 16 exercisers,” said Dan Wille, vice president of global marketing and product development for Life Fitness. “It’s crucial that we’re able to offer customers high quality products and Power Systems helps us to deliver the complete workout solution that our customers demand.”

 “Power Systems’ partnership with Life Fitness is an example of our efforts to align with significant industry leaders, the best of the best,” stated Julie Pauletto, president, Power Systems.  “We are proud that Life Fitness has put its trust in Power Systems.  This partnership truly validates our dedicated customer focus and highly efficient and reliable order processing and fulfillment capabilities.” 

Available now, this premium range of workout accessories addresses the new ways people train, giving the exerciser more options to meet their fitness goals.

For more information on Life Fitness and Hammer Strength accessories, visit www.LifeFitness.com.        

[Editor’s note: To obtain an image to accompany this story, contact Lauren Kamm at lauren.kamm@lifefitness.com]

About Life Fitness

Life Fitness is the global leader in commercial fitness equipment. The company manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside Chicago, in Schiller Park, Ill., Life Fitness is a division of Brunswick Corporation (NYSE: BC).

About Power Systems

Power Systems is the fitness and sports accessory equipment industry leader committed to making a Real Difference in the health, fitness and performance needs of people at every level of experience. Since its founding in 1986, Power Systems  has been recognized  for its standards in customer service, product selection and on-time delivery. The company is headquartered in Knoxville, Tennessee. For additional information about Power Systems, visit their website at www.power-systems.com.

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Life Fitness and Hammer Strength are trademarks and/or registered trademarks of Brunswick Corporation.