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SCHILLER PARK, Ill., June 3, 2009 – Life Fitness has been named the preferred equipment provider for all Gold's Gym concept clubs, the company announced today. The innovative design from Gold's Gym offers 8,000- to 13,000- square-foot facilities, which are targeted for those individuals seeking a more personal experience in a smaller, intimate venue. An under-represented segment of the marketplace, these new clubs will address the needs of existing Gold's Gym franchisees. The new concept from Gold's Gym was announced earlier this year at the International Health Racquet and Sportsclub Association (IHRSA) tradeshow in San Francisco.
The concept clubs will parallel Gold's Gym's commitment to distinctive style, modern design and function, with a twist of form. Offering a smaller footprint than current Gold's Gym locations, these facilities will be designed to address the demographics of each individual site, and will include customizable additions such as group exercise, juice bars and pro shops.
"Gold's Gym has yet again answered the needs of the marketplace and Life Fitness is honored to have been chosen as the preferred vendor," said John Stransky, president of Life Fitness. "Gold's has been a loyal customer of Life Fitness for over three decades, and we look forward to strengthening our relationship even further in supporting them with this innovative endeavor."
As the preferred provider, Life Fitness will present each concept club with the option of a complete line of cardio and strength training equipment as well as the Life Fitness Circuit Series, among other machines. The company will also provide assistance with facility layouts and design.
"We knew we needed to partner with someone who offered a breadth of unmatched, durable and reliable products to meet the needs of our wide member demographics," said James Weaver, CEO of Gold's Gym International. "Life Fitness has been a trustworthy partner of ours for over 30 years, and we knew we would receive the ultimate in customer service, product durability and support."
Developed in conjunction with the leadership from the Gold's Gym Franchise Association, the new concept gym has been designed to support growth goals of Gold's Gym's franchisees.
About Life Fitness
Life Fitness is the global leader in providing fitness equipment. The company manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside Chicago, in Schiller Park, Ill., Life Fitness is a division of Brunswick Corporation (NYSE: BC).
Life Fitness and Lifecycle are trademarks and/or registered trademarks of Brunswick Corporation Life Fitness, 5100 River Road, Schiller Park, IL 60176. Phone: 847.288.3300, www.lifefitness.com