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SCHILLER PARK, Ill., April 26, 2010 – Known as an oasis for the shopper seeking the finest in home electronics and high-end luxury items, Abt Electronics is expanding its offering to include the best in home fitness equipment. The company will display and offer Life Fitness exercise products at its 70,000-square-foot store located in Glenview, Ill., as well as on its Web site at www.abt.com.
"We look forward to working with Abt Electronics and are honored that they have selected us as their premier partner to bring fitness to their product offering," said Brent Hutton, vice president of consumer business for Life Fitness. "We are always looking for ways to reach a new customer-base and we felt that partnering with another well-known Chicago company was the right choice for us."
Select Life Fitness models will be displayed in a 450-square-foot home gym setting and will be decorated by Life Fitness imagery. Abt will sell the company's premier line of health-club quality equipment for the home, the Platinum Club Series. This innovative line of cardio machines includes the latest tools in fitness technology including integrated LCD touch screens, iPod compatibility, a Virtual Trainer, Workout Landscape Perspectives and USB connectivity to create, store and track workout information.
"Life Fitness was the perfect fit for us seeing as we have already used their equipment in our corporate fitness facility for the last nine years," said Mike Abt, president of Abt Electronics. "Since we already knew the equipment was dependable, we wanted to share the wealth with our customers. Life Fitness is a great local company and we look forward to selling their products to help people live healthier, happier lives."
Abt Electronics began in 1936 when Jewel Abt gave $800 to her husband David to start a business. Originally named Abt Radio (because it only sold small electronics), Abt Electronics has since become the place to shop for many people in the Midwest. Starting with three employees in a small storefront in the Logan Square area of Chicago, Abt Electronics has grown to more than 1,100 employees and occupies 37 acres in Glenview Ill., a suburb of Chicago. Abt now operates 60 large delivery trucks, 45 custom installation trucks, and more than 100 service vans.
About Life Fitness
Life Fitness is the global leader in providing fitness equipment. The company manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside Chicago, in Schiller Park, Ill., Life Fitness is a division of Brunswick Corporation (NYSE: BC).
Life Fitness and Lifecycle are trademarks and/or registered trademarks of Brunswick Corporation Life Fitness, 5100 River Road, Schiller Park, IL 60176. Phone: 847.288.3300, www.lifefitness.com