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SCHILLER PARK, Ill., September 26, 2012 - Life Fitness, global leader in commercial fitness equipment manufacturing, today released its 2012 Fitness and Technology Survey, which found nearly three-quarters of regular exercisers use some type of technology device during their workouts. More than half of respondents consider themselves more successful at achieving their weight and fitness goals because of technology. The new survey evaluated the habits of exercisers from seven countries who own smartphones or tablets and exercise at least twice a week.
“Technology is integrated into so many aspects of our lives today, but this report is the first time we’ve been able to show just how plugged in exercisers are today and what access they’d like to have tomorrow,” said Chris Clawson, president, Life Fitness. “This is vital intelligence for fitness facilities around the world to help them understand what tech tools motivate their members to continue exercising, as well as retain their memberships.”
A sampling of results is listed below. To view the full report and methodology, visit www.LifeFitness.com/Survey.
Exercisers already plugged in
Tuned in and toning up
Keeping pace with young, tech-savvy exercisers
For more information on Life Fitness visit www.LifeFitness.com.
About Life Fitness
Life Fitness is the global leader in commercial fitness equipment. The company manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside Chicago, in Schiller Park, Ill., Life Fitness is a division of Brunswick Corporation (NYSE: BC).