July 26, 2013 / Category: Fitness Community

006-LF-BishamAbbey-28June2011-D35_0635_mr.jpgA recent Sports Marketing survey asked a sample of gym members about their sports-related spending for 2012. Breaking the sample into three categories (‘active to a healthy standard’, ‘active but not to healthy standards’, and ‘sedentary’), the survey provided proof of a suspected but important correlation—active members spend more on sports equipment.

How much more? Quite a bit, it turns out.

Andy Dunn