March 24, 2012 / Category: Our People
I’m back at Life Fitness. Walking into the Franklin Park, Ill. facility a few months ago after being away for almost five years brought back a flood of memories. One memory stands out that involves the first time I walked through those same doors about 16 years ago.
I was working for another fitness equipment manufacturer, leading the strategy and development of our strength training products. Like today, the fitness industry was very competitive, but then, companies either specialized in cardio or strength machines. We were leaders in the strength category and trying to gain some momentum in the cardio market. Life Fitness was the leader in cardio, based on the Lifecycle exercise bike and a high performance treadmill, but also offered a computerized strength product called Lifecircuit, and had just purchased a small strength company in California. The landscape for fitness equipment manufacturers was going to change.