February 21, 2013 / Category: Fitness Community
A new study from the PEW Research Center takes a closer look at one of the hottest fitness industry trends, health and fitness tracking. Sixty-nine percent of adults are tracking their health with measures such as body weight, calories and distance, and of those trackers, one in five does so using technology.
When you break down that data by age, you may be surprised to see that only eight percent of those technology-savvy trackers use a mobile app. Eight percent may not seem like a lot, but don’t be so quick to write off the thousands of available health and fitness tracking apps as useless. When app trackers are broken down by age, the percentage is double for the younger crowd.