October 22, 2012 / Category: Innovation
George Monical is the CEO of MiGym with 15 years experience in mobile products and an MBA from the Kellogg Graduate School of Management. George is passionate about building awesome teams focused on creating a great user experience.
There are more than 6 billion mobile subscriptions worldwide. Of mobile users in the U.S., 50 percent of those have smartphones. I’m sure you’ve seen an increase of these devices in your facility, but have you considered a mobile app for your gym? Your members are constantly connected and an app can be a great way for you to provide added value and convenience for members.
Is a mobile app right for your facility?
A mobile app customized for your fitness facility can provide members with convenient ways to check in to the facility, track their workouts, learn about promotions and more. The 2012 Fitness and Technology Survey found that 72 percent of exercisers are using technology to support their workouts, in and out of the gym. In addition, 57 percent are bringing a smartphone and/or tablet to the gym. They are already searching for great content and support, and an app specific to your gym can increase retention and revenue in a variety of ways. When we create an app for one of our partners, that research proves true. We find that 50 percent or more of members download an app when it’s advertised with our media kit and on the club’s website.