April 29, 2013 / Category: Fitness Community
Fitness is booming and with the ever increasing number of corporate wellness programs and health insurance incentives, opening a gym appears to be full of opportunity. However, with all of the different options (trends, facility type, equipment, programming, etc.), taking that first step in opening up a gym can be quite daunting. This 3 part series will hopefully shed some light on where to begin and provide resources for learning more about the gym business.
What type of facility should I open? Deciding what type of facility you’d like to open is an excellent starting point. There are thousands of options ranging from the one stop shop that offers something for everyone to niche facilities. Aligning the type of facility you’re planning on opening with the area demographics is paramount. For example, if the area you’re opening in has a median resident age of 55, the population is over 60% female, and the estimated median household income is $23,000.00 you probably would not want to open up an Mixed Martial Arts facility that focuses on private grappling sessions.
November 07, 2012 / Category: Fitness Community
Could you be pulling in more members with content marketing?
In today’s Fitness and Technology Evolution webinar, we talked about the importance of fitness facilities separating themselves from the competition through value, product and now content, both in and out of the gym. We also discussed the fact that 62 percent of exercisers use outside content, like websites or blogs with fitness advice, to support their workout goals. People have access to more information about nutrition, health and fitness than ever before. And new thought-leaders in the industry pop up by the minute.
Why are all of these experts taking the time to share their knowledge and build followers? It’s called content marketing and they do it because they see increased traffic to their website, more recommendations and stronger relationships with clients. Content marketing includes creating stories through blogs, videos, email campaigns, social media, whitepapers, Instagram and more.
September 26, 2012 / Category: Fitness Community
Are you a focused exerciser, or a distracted one? Me, I need distraction. I don’t want to be alone with my thoughts—I think too much. I need the TV on, earphones in, and possibly a book to scan during commercials. Then, put me in a gym where all the energy around me keeps me motivated.