March 19, 2014 / Category: Events
It was a record-setting year for Life Fitness at IHRSA 2014. We unveiled six new product lines, witnessed an unprecedented crowd response, and threw a Hammer Strength 25th anniversary party that did our rugged brand proud. I’m thrilled to say that after the first public glimpses of SYNRGY BlueSky, Insignia Series and Hammer Strength Select, the enthusiasm and engagement was contagious. It validated our team’s tireless work to push the boundaries of fitness innovation, and our enduring goal to design, connect and evolve.
March 18, 2014 / Category: Fitness Advisor
The medicine ball is a master of versatility. What else can you toss, bounce, lift and throw in the pool? (Yes, they float!) In the past, medicine balls were used exclusively by athletes and strength coaches, but now, you’ll see them in almost every health club, workout class and sporting goods store.
March 13, 2014 / Category: Innovation
On the opening day of IHRSA 2014, Life Fitness unveiled SYNRGY BlueSky, a small group training unit built exclusively for the outdoors. It’s a trailblazer for the small group contingent, a boon for the outdoor exercise movement, and a cutting-edge exercise tool with a variety of configurations.