February 17, 2016 / Category: Fitness Community
It’s no secret, boutique fitness studios have been exploding on the fitness scene for several years. Participation in boutiques doubled in one year from 21% in 2013 to 42% in 2014 according to research from IHRSA. And boutique chains have been adding new studios at a rate of 450% per year since 2010 according to the fitness-focused investment firm Piper Jaffray.
A boutique fitness studio is generally viewed as a small gym (800 - 3500 square feet) that focuses on group exercise and specializes in one or two fitness areas. One of the most remarkable aspects of boutiques is their premium price tag. The popular group cycling studio, Soul Cycle, charges roughly $32 per one-hour group class, and other boutiques average $20 or more per class.
So what is the appeal? Will this rapid growth continue? And what does this mean for traditional health clubs that have dominated the exercise scene for decades?
February 09, 2016 / Category: Fitness Advisor
Valentine’s Day means dates with your loved one. But don't think that quality time needs to be spent at a cozy restaurant or any other traditional date spot. Try sweating it out together at the gym. Exercising with a special someone is not only a way to partake in some friendly competition, but a way to stay accountable to your training goals.
Lift and spot. Whether at the gym or at home, strength training is an important part of a healthy workout routine and is often more effective when done in pairs. Lifting weights with a loved one should reflect the strengths of your relationship, too, because the best weight lifting partners are trustworthy, accountable and motivating. You can spot each other with the heavy weights, help each other with form and encourage each other to reach your goals.
January 22, 2016 / Category: Fitness Community
The health and fitness industry uses the words “digital” and “technology” frequently, but they also seem to be used interchangeably. This isn’t necessarily wrong in normal conversation, but as the industry seeks to find clarity and direction in an evolving world, having a unified definition helps us use common language and better understand the journey ahead.
I’ll explain how to differentiate the two. (Source: Oxforddictionaries.com)