April 13, 2016 / Category: Fitness Community
About the author: Leon Rudge is the technology solutions manager for Life Fitness. He has extensive experience in the global fitness industry and is immersed in future technologies on behalf of the fitness industry.
Imagine if you were able to create an amazing health and fitness app—one that created memorable experiences and also was able to generate revenue. Would this perfect app become a guaranteed success? It’s not that certain in the commercial fitness industry where digital isn’t necessarily embraced.
There are four key factors/entities in the fitness industry to consider. Each one has to buy in to the importance of the digital experience in order for our perfect app to be a success.
April 11, 2016 / Category: Fitness Community
About the author: Jason Glass is a TPI certified trainer and one of the world’s top strength and conditioning coaches focusing on rotational power. He trains and consults for athletes and teams from the PGA Tour, NFL and NHL. Jason is an international lecturer and presenter on the topic of human performance and athletic development. Learn more at JasonGlassPerformanceLab.com or listen to his podcast on iTunes.
The Masters just wrapped up, which means spring golf is right around the corner. The most important thing you can do to start the 2016 golf season is to change the way you think. Most golfers feel that the best way to lower their handicap and get the most out of their golf game is to practice their short game, spend hours on the range and hit drivers until their hands are raw. This approach will get your game ready for your club’s first member/guest tournament but if you want to really make a difference, change your body.
Is golf just about scoring low? Isn’t it also about the golf experience? The walk, the fresh air, and that feeling you get when you find the center of the club face and watch the ball effortlessly land in the middle of the fairway. Ensuring that you enjoy the round, and avoid needing an ice pack when you get home, requires a game plan.
You will enjoy golf a lot more, and I guarantee your game will improve, if you are moving better and feeling better. Here is a dynamic warm up to ensure you do just that.
The pre-round warm up needs be simple, require no equipment other than a golf club and be performed on the driving range in golf clothing. All movements should be conducted in a space no larger than a range stall. Avoid movements that distract fellow golfers or interrupt their pre-round preparation.
A pre-shot routine breeds confidence and relaxes the golfer before executing their shot. The dynamic warm up has the same effect if performed the same way, in the same order at the same intensity every time.
Below is an example of the simple and effective on-range golf warm up that you can incorporate into your pre-round routine. My PGA Tour and LPGA players perform this warm up before each round and every practice session. I have a good feeling it might just work for you as well. Enjoy your round!
February 29, 2016 / Category: Fitness Community
We’ve discussed what boutique gyms are and why they are gaining popularity. The big question for traditional health clubs is how they are prepared to respond.
The boutique experience is based largely on creating a welcoming environment of excitement and energy. Clubs need to replicate that atmosphere, and here a few different ways that you can do just that.