March 12, 2014 / Category: Hammer Strength
In San Diego for IHRSA 2014, we’re honored to have Life Fitness legend and five-time Mr. Universe awardee Bill Pearl in attendance. His history of exercise excellence, Life Fitness support, and commitment to health and wellness make him an inspiration to us all. What’s more – his story is even more incredible than his resume.
March 10, 2014 / Category: Events
Packed planes, booked hotels and slammed seminars – it's that time of year again! This week, the Life Fitness family will convene in San Diego for IHRSA 2014, one of the largest fitness trade shows in the world. While I can’t spoil all the surprises, and trust me there are some big things in store, we're thrilled to unveil a year’s worth of forward-thinking invention and innovation.
March 06, 2014 / Category: Hammer Strength
Few brands define exercise innovation, elite performance and rugged durability like Hammer Strength. The truth is, our equipment is cutting-edge and anvil-strong because it was born that way, and this year we’re proud to announce that Hammer Strength has turned 25-years-old. As our anniversary party approaches in San Diego at IHRSA 2014, I think it's finally time to look back at the incredible, fruitful journey that got us here today.