March 10, 2014 / Category: Events
Packed planes, booked hotels and slammed seminars – it's that time of year again! This week, the Life Fitness family will convene in San Diego for IHRSA 2014, one of the largest fitness trade shows in the world. While I can’t spoil all the surprises, and trust me there are some big things in store, we're thrilled to unveil a year’s worth of forward-thinking invention and innovation.
March 06, 2014 / Category: Hammer Strength
Few brands define exercise innovation, elite performance and rugged durability like Hammer Strength. The truth is, our equipment is cutting-edge and anvil-strong because it was born that way, and this year we’re proud to announce that Hammer Strength has turned 25-years-old. As our anniversary party approaches in San Diego at IHRSA 2014, I think it's finally time to look back at the incredible, fruitful journey that got us here today.
March 05, 2014 / Category: Fitness Community
In 2014, the hottest trends in fitness will be directly under the sun. Why go outside? Research indicates that moderate exposure to sunlight can increase your mood, boost your Vitamin D intake and propel your sweat count. Plus, a healthy dose of fresh air is invigorating for all involved. My advice – put on your sunscreen, strap on some Ray-Bans, and prepare to perspire with these great new outdoor fitness trends!