June 02, 2016 / Category: Fitness Community

About the author: Leon Rudge is the technology solutions manager for Life Fitness. He has extensive experience in the global fitness industry and is immersed in future technologies on behalf of the fitness industry.

One of the reasons I love digital is that one feature can create multiple value propositions to multiple customers, in different industries which lead to multiple revenue streams.

As we continue to dive deeper into a world of a connected consumer that has weaved digital tightly into their daily lives, have you thought about the opportunity this new economy can bring to your business? Digital will continue to be both an opportunity and a threat, and understanding the journey ahead is thriving in this digital age. This economy isn’t going to happen overnight, so now is a good time to start thinking about how you might work with adjacencies and additional value propositions to your existing customers.

Life Fitness
 

May 24, 2016 / Category: Fitness Community

Congratulations! We made it. It’s safe to say that warmer days are ahead of us. Like most people, in addition to honoring the U.S. armed forces, we see Memorial Day as the unofficial start of summer. That means, beach trips, outdoor workouts, and yes, barbecue after barbecue. Party invites can be hard to avoid, and hey, you shouldn’t have to. We can all admit, though, that it can be easy to fall off track when each weekend you have yet another can’t-miss cookout on the agenda. Good news, we took the time to round up five recipes (so you can spend more time prepping!) that you can enjoy and/or prepare this weekend—and for the rest of summer—without feeling like you’ve completely fallen off course. Remember, moderation is key. Have fun!

Life Fitness
 

May 20, 2016 / Category: Fitness Community

CardioImage.jpg

So, how important is the time you spend on a treadmill or cross-trainer each week? Are you putting in the miles just to help maintain your weight or because there’s a 5K coming up?

Life Fitness