Fitness Community

February 17, 2016 / Category: Fitness Community

It’s no secret, boutique fitness studios have been exploding on the fitness scene for several years. Participation in boutiques doubled in one year from 21% in 2013 to 42% in 2014 according to research from IHRSA. And boutique chains have been adding new studios at a rate of 450% per year since 2010 according to the fitness-focused investment firm Piper Jaffray.

A boutique fitness studio is generally viewed as a small gym (800 - 3500 square feet) that focuses on group exercise and specializes in one or two fitness areas. One of the most remarkable aspects of boutiques is their premium price tag. The popular group cycling studio, Soul Cycle, charges roughly $32 per one-hour group class, and other boutiques average $20 or more per class.

So what is the appeal? Will this rapid growth continue? And what does this mean for traditional health clubs that have dominated the exercise scene for decades?

Life Fitness
 

January 22, 2016 / Category: Fitness Community

The health and fitness industry uses the words “digital” and “technology” frequently, but they also seem to be used interchangeably. This isn’t necessarily wrong in normal conversation, but as the industry seeks to find clarity and direction in an evolving world, having a unified definition helps us use common language and better understand the journey ahead.

I’ll explain how to differentiate the two. (Source: Oxforddictionaries.com)

Life Fitness
 

January 22, 2016 / Category: Fitness Community

One of the biggest trends for 2016 in health and fitness is small group, or semi-private training. With small group training the workouts can be modified to fit the needs of each individual, yet still have the energy and enthusiasm that is included with a group. Whether you’re training in a small studio, or a larger facility, it takes minimal space, and can always be adapted to the equipment available.

Greg Johnson