Jessica Campbell

Jessica Campbell's Photo

Most people wouldn't expect to find a 5'4" blond woman at the root of the marketing for one of the toughest strength brands in the world - but, a tomboy at heart, I can’t imagine doing anything else! When I'm not feverishly training for my first-ever marathon later this year, I’ll be working to bring you stories on innovative new Hammer Strength products, programs and cool events.

Favorite Workout: Tough Mudder Training


Blog Posts


Few brands define exercise innovation, elite performance and rugged durability like Hammer Strength. The truth is, our equipment is cutting-edge and anvil-strong because it was born that way, and this year we’re proud to announce that Hammer Strength has turned 25-years-old. As our anniversary party approaches in San Diego at IHRSA 2014, I think it's finally time to look back at the incredible, fruitful journey that got us here today.

Hammer Strength

bill-pearl-book1.jpgIn San Diego for IHRSA 2014, we’re honored to have Life Fitness legend and five-time Mr. Universe awardee Bill Pearl in attendance. His history of exercise excellence, Life Fitness support, and commitment to health and wellness make him an inspiration to us all. What’s more – his story is even more incredible than his resume.

Bill Pearl

When an entire organization is dedicated to the research and improvement of a golfer’s swing, it’s only natural that health and fitness would come into play, so to speak, sooner or later.

The partnership that began between Life Fitness and Titleist Performance Institute (TPI) more than six years ago was a natural fit, with the powerhouse manufacturer of cutting-edge exercise equipment connecting with the leader in golf performance and education. The result is a healthy match, with a meeting of minds to create some of the most innovative and dynamic programming.   


HS_All_American_Logo.jpgHammer Strength is excited to announce, in partnership with the Collegiate Strength and Conditioning Coaches Association (CSCCa), the second annual Hammer Strength All American Athlete of the Year award. Hammer Strength and the CSCCa aim to recognize the most outstanding male and female collegiate athletes who exemplify the best of what it takes to become an elite athlete and excel on and off the field or court.

Hammer Strength
All American

JeannelleScheper(1).JPGThe first annual Hammer Strength All American Athlete of the Year Award went to a very deserving individual: Jeanelle Scheper from the University of South Carolina. Our 2013 female award-winner entered college as a 15-year-old, set a school record jumping 6’3” ¼ during the 2013 season and became the Student Athlete of the Year. Additionally, she received accolades from her home country of St. Lucia as the St. Lucia Junior Female Athlete of the Year and the Sports Woman of the Year.


When a country club maintains a pristine golf course in a lush, picturesque Georgia setting, it can go a long way toward satisfying and attracting members.  However, managers at one Alpharetta, Ga. club found that boosting fitness options is a way to go the extra mile. 

When it came to fitness, White Columns Country Club had outdated equipment and programs.  With that realization, managers began to look for ways to revitalize the club's revenue through dedicated golf fitness programs.

Fitness Investment
Country Club

Here at Life Fitness and Hammer Strength we take great pride in the quality and reliability of our equipment. Each design goes through a rigorous testing phase with our Hammer Strength testing lab to ensure we can provide our customers with the best product able to stand up to the most extreme conditions.

HD Elite racks are the strongest Hammer Strength racks ever built, and we’ve got the video to prove it. 

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athletic racks
Hammer Strength
reliability testing
Weight Lifting
HD Elite

We are excited to announce that Hammer Strength, in partnership with the Collegiate Strength and Conditioning Coaches Association (CSCCa), aims to recognize the most outstanding male and female collegiate athletes who exemplify the best of what it takes to become an elite athlete and excel on and off the field or court.

Nominate your player as the Hammer Strength All American by submitting a 500-word description of the student athlete’s qualities and achievements, including why you feel this athlete stands out from the crowd. We’re looking for strong work ethic, leadership, consistency and academic performance. 

Strength and Conditioning
Hammer Strength All American
College Athletes

Hammer Strength fans: The moment you have been waiting for has finally arrived. You can now have a wide-variety of equipment options on our most rugged rack line to date – HD Elite. This modular line of single racks—which include half-racks, power-racks and multi-racks—and more than 30 combo rack configurations are available with the options teams and gyms need for the toughest training programs.

Athletic Training
Power Rack
Hammer Strength
Multi Rack
HD Elite
Half Rack
Strength Training

Environmental sustainability has become a key factor in consumer purchasing decisions. From light bulbs to lettuce and computers to cars, the desire to live greener influences where people eat, buy their homes and work, so why not where they work out?

Life Fitness’s new Green To Go certification program ensures that an exercise facility’s commitment to reducing its carbon footprint doesn’t go unnoticed by today’s growing audience of green-minded exercisers by awarding any client who purchases at least 90 percent of their cardio equipment from our energy-efficient line of products with a plaque to display in their facility. 

Green Fitness
Green Cardio Equipment
Environmentally Friendly Gyms
Green to Go
Hybrid Technology

It’s that time of year again. Plane tickets have been purchased, there are no hotel rooms left within five miles of Mandalay Bay and you’re feverishly scheduling every moment of March 19-22 to get in as many seminars, product demos and drinks with old friends as possible.

It’s IHRSA 2013.

Here at Life Fitness, the tradeshow team has spent the last year preparing every detail of the Life Fitness booth, striving to top new unprecedented expectations of Life Fitness as a result of last year’s “best Life Fitness IHRSA of all time” in 2012. 

Social Media
Augie's Quest
HD Elite

Sometimes it can seem like the fitness world has its own language. Add in the ever-changing fads and trends and it can be close to impossible to keep up. That is – unless you’re like us here at Life Fitness. We live and breathe this world, and its language, so we’re here to help you stay on top of it all.

Aerobic/Anaerobic Exercise: Aerobic exercise refers to a workout powered with oxygen. Think long periods of running or biking. Anaerobic exercise is the opposite - powered without oxygen. Generally, that means weight lifting or resistance training performed for short periods of time. 



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