Katya Lebedeva

Having studied International Business, I lived in many countries and have spoken a total of six languages in my lifetime (most of them badly these days), I’ve always been interested in the effect of culture on business. Having an EMEA role with Life Fitness enables me to continue to indulge my passion for culture while being involved in strategic and global projects which I enjoy tremendously. I’m a big foodie – I love discovering new restaurants and flavor combination, even though I’m sometimes limited by the fact that I’m a pescaterian. My passion for culture extends to the arts, so I’m a frequent theater, museum, art gallery and opera-goer. If I have any time left, I also make jewelry.

Favorite Workout: Thirty-minute circuit on SYNRGY360 as well as a good kickboxing session on the reactor now and then, too.

 
 

Blog Posts

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Now that we've had a week to recover from the craziness of FIBO, an international fitness industry tradeshow held in Germany, I can firmly say it's been the best yet.

This year FIBO went back to Cologne after 22 years and what a great place to be! It has international appeal, it's easy to reach, and offers a great selection of hotels and restaurants, which I'm sure all attendees appreciated. In fact, FIBO hit a record number of visitors this year in it's 28-year history - 96,700 attendees. More than 30% of trade visitors came from outside of Germany. 

Life Fitness booth 

FIBO
Tradeshows
FIBO 2013
Lifecycle GX
SYNRGY360
LFConnect
HD Elite
LFopen
Discover
Germany
 
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