Life Fitness has been at the forefront of the industry for more than 40 years, and I’ve seen the company through 28 of those, back before we were called Life Fitness. As an engineer, I started with Life Fitness’ predecessor Bally Manufacturing in 1984, when Bally started producing the original Lifecycle for Augie Nieto and his team. At that time I was working as part of a specialized group of engineers looking to create new and innovative fitness products. We had a lot of big ideas, but our most revolutionary for the time was the Lifecircuit.
1989 Ads for the Lifecircuit