Steve Ward, Director - Industrial Design

I agree with Apple Vice President Tony Fadell, who once said “If something is ugly, it won’t be treated with respect.” As the director of design for Life Fitness, my job for the last ten years has been to create the best gym rides that command respect in both looks and feel. In building a creative team, I am blessed to have snagged some of the best design talent in the country. Off the job, I’m a cinema-holic and amateur food scout, always looking for the next great movie and the most authentic cuisine source. 

Favorite Workout: My G7 Home Gym


Recent articles by Steve Ward

Workout of the Future Earns International Design Award»

November 30, 2012 // Category Innovation