Life Fitness Chosen as Supplier for 2014 Sochi Winter Games
The 22nd Winter Olympic Games are set to be celebrated from February 7- February 23 in Sochi, Russia. This will be the first Olympic event that the Russian Federation will host and Life Fitness is excited to be a part of it. Life Fitness was chosen by the Sochi Organizing Committee (SOC) to be the official supplier in the fitness equipment category. The President and CEO of the 2014 SOC, Dmitry Chernyshenko and the Chairlady of the Board of Directors from Life Fitness exclusive distributor BB&B, Karina Malikova, signed the contracts in early December.
“I am delighted that World Class and Life Fitness have become our suppliers. We all have a common goal, to promote sports and advocate staying fit. Thanks to our partnership, all the athletes taking part in the Games will be able keep fit and stay in high spirits,” said Chernyshenko.
Life Fitness Russia will be responsible for the installation and maintenance of our state of the art equipment in five gyms that will be organized and worked by World Class, Russia’s leading fitness club chain. Life Fitness will be an integral part in the Olympic Games by allowing the athletes to maintain a highly trained state that will allow them to compete to the best of their ability while also reducing their risk of potential injury. Assisting alongside World Class to provide the athletes with the best quality and most technologically advanced equipment on the market will be an amazing experience for the Life Fitness family.