Life Fitness Reaches New Heights at IHRSA 2014
It was a record-setting year for Life Fitness at IHRSA 2014. We unveiled six new product lines, witnessed an unprecedented crowd response, and threw a Hammer Strength 25th anniversary party that did our rugged brand proud. I’m thrilled to say that after the first public glimpses of SYNRGY BlueSky, Insignia Series and Hammer Strength Select, the enthusiasm and engagement was contagious. It validated our team’s tireless work to push the boundaries of fitness innovation, and our enduring goal to design, connect and evolve.
The emphatic star of IHRSA 2014 was SYNRGY BlueSky, which places an all-new SYNRGY design directly under the sun – and sets the tone for outdoor small group training in the future. With a variety of configurations and a focus on bodyweight training, SYNRGY BlueSky will be a trailblazer for exercisers, facilities and burgeoning outdoor movements everywhere. We saw big crowds gather for the BlueSky demonstrations, as well as continued interest and support for HD Elite.
Another show-stopper was the Life Fitness Insignia Series, which combines a polished, premium design with biomechanically sound movements to create the ideal strength training environment. Hammer Strength Select channels our industry-leading, plate-loaded technology into a streamlined, rugged aesthetic perfect for resistance training of all ages.
On Thursday night, I was honored to host Hammer Strength founder Gary Jones and five-time Mr. Universe Bill Pearl at Hammer Strength’s 25th anniversary party. We recognized Gary and Bill for their contributions to the fitness industry over the years, and enjoyed a fun social hour with a variety of guests and Hammer XXV giveaways.
We rounded out IHRSA by adding two formidable cardio products to our arsenal – the FlexStrider Variable-Stride Trainer and the PowerMill Climber. Both products feature cutting-edge design and compatibility with our Discover Tablet Consoles. With new product lines in cardio, strength, small group training and technology, IHRSA 2014 was an unparalleled success.