Why Choose Life Fitness?

#1 Brand in Fitness Equipment 

Life Fitness is the #1 brand of fitness equipment worldwide. As you would expect from the global leader, our equipment is chosen by the top health clubs, sports, hotels, resorts and home exercisers who want only the best. 

A Commitment to Excellence

We create authentic exercise experiences for people through products that look good and perform brilliantly. Our internal industrial design, biomechanics and reliability teams provide tested, real world solutions that help people achieve better results.

Watch our brand video and get an in-depth look at our dedication to healthy living. 


Man and Machine

The largest dedicated biomechanics team in fitness studies people as they move and interact with the machines. By examining the science of movement including range of motion and center of mass, plus how exercisers behave, we develop products that are easy for most people to use without the need for many adjustments.



Reliability is Quality Over Time

Our on-site functional laboratories include mechanical, electrical, software, integrated, biomechanics and test labs representing a multi-million dollar investment. Our reliability engineers test our equipment for hundreds of hours, so your equipment will help you achieve fitness success for years to come.



Positive Impact

Life Fitness employees are here because we believe in what we do. We share this passion with the people we partner with and support, from facility-owning fitness entrepreneurs to those who train professional athletes to exercisers working toward personal goals. As the global leader in commercial fitness equipment, we are committed to the success of every exerciser.

Markets We Serve

From professional sports teams to the United States Military, Life Fitness is the go-to choice for the best of the best. Take a look at all of the markets that choose Life Fitness.